Chin Chin is a crunchy snack that is well-loved by many ranging from children, youth and adults. It is a kind of snack that is taken as an appetizer while waiting for the main food to come which can actually serve as food if plenty of it is taken with juice and mineral drinks.
I love this snack so much that even at night; I crush on it. Reading and biting Chin Chin is a great experience at night.
Chin chin is obtained from baking or frying a mixture of flour and other ingredients together to make a snack. In Nigeria, most birthdays and weddings are not complete without chin chin.
Almost every supermarket, mall, and shop displays chin in their different packages on their showcase.
This makes Chin Chin a very lucrative business to invest in. In all my business of supply, Chin Chin and peanut burgers remain the two items you’ll always have constant supply irrespective of the environment.
Everybody almost makes Chin Chin for either home use, party, or business.
But, Only a few know the secret behind good Chin Chin and gaining from the business.
Yes! Every business needs Gain to complement your efforts and time.
Chin chin business is already showing ‘a green light’ that it is actually a worthy venture to engage in.
It’s no doubt a great business to imbibe in irrespective of your locality.
In this document I’m going to share with you; you will see a step-by-step guide on how to start a productive chin chin business.
I’ll guide you on how to present a workable business plan for a productive Chin Chin business.
OUR FOCUS WILL BE:
- Why you should do chin chin business
- Cost of starting the business
- Profit in chin chin
- Equipment/ materials/ Ingredients needed
- Procedures
6 Chin chin packaging - Marketing
- Registration with NAFDAC
- Branding
WHY YOU SHOULD START CHIN CHIN BUSINESS
It has good profit potential and can be started with a small amount. Chin chin business is also very easy to start and the stress in it can be managed. We have good measures today as technology grows to help in managing stress.
There is a machine that can mix the flour and ingredients together.
Chin chin cutter can be used too in case you don’t have the time to do the mixing and the cutting or you want to avoid the stress.
You can cut the dough into your desired sizes in a few minutes manually. Roll the dough on the table and use a pizza cutter to cut and piece them as you like.
The demand for chin chin is very high, in fact, it is the most consumed after biscuits, and with that alone, there is a market for the business already.
HOW MUCH IS NEEDED FOR CHIN CHIN BUSINESS?
Chin chin business does not require too much money for a start. The amount of money to use depends on the kind of scale you want to operate. With #20,000 you can start the business on a small scale.
For a large scale; you can start from #100,000 and above with the present economy.
MATERIALS/ EQUIPMENT/INGREDIENTS NEEDED FOR CHIN CHIN PRODUCTION
- Deep fryer for frying
- sieve
- long slotted spoon to remove the fried chin chin
- rolling-pin
- Chin Chin cutter
- bowls
- Scissors
- Pizza cutter
- Work table
INGREDIENTS
- Flour
- milk
- egg
- sugar
- salt
- nut meg
- margarine
- flavour
- water
- oil for frying
- baking powder
In Sir-v kitchen Ng here: we have over 20 types of special Chin Chin which are expensive as a Small-scale business. But these are the major ingredients you’ll need for this production….
CHIN CHIN PRODUCTION RECIPES
Flour 500g
Milk 2 Tablespoons
Baking powder 1 teaspoon
Margarine 30g (Well crunchy)
Nutmeg (Optional) 1/2 teaspoon
Salt 1 teaspoon
Egg 1
Water bit by bit
Milk Flavour 1 teaspoon
Oil for frying just enough
Sugar 1/4 cup
Fanta drink 1 cup
PROCEDURE
In a large bowl pour in your sieved flour and add baking powder, sugar, and all other dry ingredients. Mix them well.
Add margarine and mix properly with your hands until it appears like (fine bread) crumbs.
Break an egg, whisk, and pour into the flour mixture.
Add the Fanta. Fanta has a very nice flavor which gives your Chin Chin a very nice attraction and equally adds to the lasting nature of the Chin Chin while it remains fresh.
Add milk (if liquid), and water and mix thoroughly until you get smooth and not too hard dough to have a crunchy hardough.
Place the dough on your work table and carefully knead for a few minutes. Cut into sizeable pieces and knead them into a container.
Roll the piece-cut dough flat and cut it into a cube shape or any of your desired shapes. Or place in a Chin Chin cutter and cut into strips.
Place your oil on heat until very hot;
pour in the chin and fry until it becomes golden brown.
Once fried, pack them into a sieve for the oil to drain. Once a bit cool, start packing them for sale or consumption.
ALSO READ: Top 20 Popular West African Snacks that is a must try
PROFITABILITY IN CHIN CHIN BUSINESS
Chin chin business is profitable in the sense that you are sure of 50% return on investment. There are ways you can increase profits in the chin business. One of the ways to increase profit is by buying things in bulk.
THINGS TO BUY IN BULK
- Flour in bags
- Sugar in bags
- Oil in 25 liters (Kings oil is awesome)
- Margarine in bucket
- Egg from Poultry direct
NOTE:
Another way is by baking the chin chin instead of frying them because frying them will consume a lot of oil so in other to be economical you use an oven to bake them.
Though, this is a very important part professionalism is highly needed.
Very important.
This is how to do it: spray oil on the pan you want to use and then pour the already prepared chin chin into the pan cover the oven and bake.
If you don’t have an oven then you can use a very big pot just put stones or tiles or iron in the pot and put the pan containing the chin chin to be baked inside on top, cover the pan with foil and place the pot on top of the fire, keep monitoring the chin chin in the pot when it turns brown; you can bring it down.
MARKETABILITY
You will need sales canvassers to push your chin chin to your target markets. The target markets are shops, motor parks, schools, offices, supermarkets, open markets and street hawkers, even worship centers.
A bag or carton of chin chin contains 50 packs find out how much others in the production of chin chin are selling theirs then you reduce your own price so can attract more buyers.
Make sure you produce a well-packaged tasty chin chin because these two are the keys to a successful chin chin business.
Customers prefer chin chin that are crunchy and in other to achieve this you have to watch the number of eggs and quantity of milk you add to its production because they have a way of making the chin chin to be soft but you can as well do the soft type for those who prefers them all of these are market strategies.
Keep the contacts of your customers so you can always get in touch with them in order to know when they are out of stock, then you quickly supply them so that you won’t be overtaken by another company.
PACKAGING/BRANDING OF CHIN CHIN
In other to attract more buyers use appealing packaging materials to package your chin chin.
Use thick nylon to package them in other to prevent air from entering so that they can still maintain their crunching nature before consumption.
There are other packaging materials such as transparent containers that you can use. Look for a sweet catchy name to label your container if you intend to be more professional about it.
Please, don’t use long names for branding. It. Should be a name the Aboki man standing by the roadside can successfully mention.
CORPORATE AFFAIRS AND NAFDAC REGISTRATION
To go far in this business as reaching standard shops and malls like ShopRite, Domes, etc; you’ll need to register with NAFDAC.
NAFDAC REGISTRATION will require CAC Registration; so you’ll need to register your business NAME first.
This is important to take the business far.
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FINALLY
Chin chin business is worth doing, it is not a seasonal but a time business. To stand out in this business you have to produce tasty and crunchy chin chin in other to stay in the business.
Credit: Sir V – Chef Victor